Strategic Product Marketer
Helping tech teams lead their markets turning ambitious products into clear positioning that wins trust and market share.
[ Insights → positioning → adoption → LOOP ]My Approach
1- Start with Understanding
Market, user behavior, competitive signals.
2- Own the category
Positioning, differentiation, strategic narrative.
3- Enable Adoption
Messaging, enablement assets, lifecycle touchpoints.
4- Close the Loop
Retention, friction, product feedback, iteration decisions.
Product Insights
[ Uncovering the friction and missed opportunities of great products ]
Notion AI Onboarding: From User Journey Insights to Testable Hypotheses
Breaking down the new-user onboarding funnel to surface insights, hypotheses, and what to measure next
Selected Work
[ latam + uk ]Turning Complexity into a Market-Ready Brand for AI-Driven Retrofit SaaS
Ivynest is a UK-based Cleantech SaaS using AI to streamline end-to-end home retrofit upgrades, saving energy and building property value.
The Challenge was to transform a technical, multi-step concept into an differentiated product, driving early adoption and open investment conversations.
Ivynest [ Cleantech ] 
Reframing Readiness: A Strategic framework for the Royal Navy
[ Defense ]
Positioning Mexico’s First Fully Digital Life & Retirement Insurance
[ InsurTech ]"Her work were key in shaping Mango Life’s positioning, and product adoption, from leading the GTM to inform the development of app features."
Maik Schaefer
Director of Product Management at PayJoy
"Throughout the entire program, Mariana demonstrated a high level of interpersonal intelligence, building trust among young officers and senior leaders."
Commander Charlie Jones
Royal Navy PSG Leader
I write for strategic thinkers who look beyond the obvious to uncover the patterns that shape brand, culture, and innovation.